Following part one of our
year recap, which looked at the biggest apparel stories of 2013, we're back
with the best selling trends of the last twelve months. Drawn from our apparel
database, we've determined which were the global fashion hits.
There was a global intake
of breath as SS13 trends dictated abs would be on show this year. Retailers who
reacted to the catwalk's warning signs did well, with products selling fast in
jersey, knit and shirts. There were more than 56,000 new cropped products
arriving online this year, with the mass market accounting for 56% of
products. Our data indicated that this would be a hit, and it's likely going
to stay amongst the bestsellers as we head into SS14.
25,169 new leopard print
items arrived online at global retailers during 2013 and were repeatedly
featured in our Top Mover reports, which detail the fastest selling garments
each month. The trend was boosted by numerous influential street style bloggers
and celebrity sightings. Working across both men's and women's wear, this trend
flew because it received both designer and mass market support simultaneously -
Farfetch have been the number one stockist of the trend this year, followed by
ASOS. Across markets, leopard print footwear sold the best, seeing the most
full-priced replenishments.
This was the largest
commercial menswear trend this year, and retailers are still gaining big wins
with plaid print on classic shirting items; styles sold out swiftly last month
from Givenchy, Forever 21 and ASOS. With more than 520,000 influential online
mentions and 22,765 new products arriving online this year, plaid has been a
hit in women's wear too (with a split of 51% to 49% of products being for men
and women respectively). Women's wear was also spread across a broader product
range, with plaid prints on trousers, skirts and dresses selling well for mass
and premium markets.
We wrote about these guys
recently (here) and 2013 really has been a killer year for the sweater.
Statement branded luxury sweaters, mass market slogans or the classic plain
variety, this commercial winner has serious stamina across men's, women's and
children's wear.
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